Blasting the Myth of the Fold

Designing for the browser always brings up a discussion of designing above the fold. Well, this article sites some interesting research that questions the fixation many designers have on the fold. The author points out, "there is an astonishing amount of disbelief that the users of web pages have learned to scroll and that they do so regularly. Holding on to this disbelief – this myth that users won’t scroll to see anything below the fold – is doing everyone a great disservice, most of all our users". Select the article below to read more...

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