Apple's Post-PC Era

I was just setting up a new iPad for a family member who wanted to use the new device she received as a gift as a stand alone device without needing to connect to a PC. Regular readers of this blog will know that I'm usually pretty positive about Apple's designs and, of course, I'm certainly not alone in that view. Apple is incredibly good at hardware design and the integration of software with its hardware. However, the company to date has had some difficulty with the design of its cloud capabilities.

Apple has recently used the term "post-PC era" as a basis for its mobile and cloud strategies and communication. Recent updates to iTunes and iOS have provided some independence of mobile devices from computers, but only partially. You can now push updates from a PC-based iTunes to an iPod Touch, iPhone, or iPad without using a cable but you still have to use a computer in the mix.

There are other use cases that have absolutely no support on iOS devices. The most annoying and concerning one for me is the inability to subscribe to podcasts on Apple mobile devices. You can download individual episodes but there is no way to actually subscribe within mobile iTunes. With the increasing popularity and use of mobile devices (see last blog post), the inability of podcast listeners to subscribe via mobile devices is not only inconvenient for users, it is also a major problem for those creating podcasts, like me. It is really strange that Apple hasn't provided the capability to subscribe. All it would require is to include the same "subscribe" button to the right of the podcast name and artwork on mobile iTunes as is included on the computer-based version of iTunes (see visual on the right). It was pointed out to me by a friend on Facebook that there are separate apps that provide this capability with one called Downcast that is particularly good and one that he recommends. That's a temporary fix but I still think that this missing function needs to be included in the base mobile version of iTunes. I know that it is a herculean task to develop mobile device operating systems that never need to be connected to a PC and to design that really well. However, leaving off the subscribe button seems to be a rather strange oversight on Apple's part. 

To the listeners of my podcast who may be reading this, I'd suggest that you use the iTunes on your PC to subscribe to the podcast or download an app like Downcast to essentially replace the podcast part of mobile iTunes on your iOS device. I do hope that Apple addresses this problem soon in an update to iOS so that we won't see bifurcation of the podast audience on Apple devices and also no longer have a single reliable place to determine podcast popularity and feedback.

Mobile Design Innovation

I heard the buzz about a new iPad app called Flipboard a few days ago so downloaded it to see what all the talk was about. Due to its popularity, the company could only make some of the capability of the app available upon download and the remainder, Twitter and Facebook integration, after a day or two. I knew immediately when the app launched that I was experiencing something entirely different. The splash screen shows full screen photos with a slow animation cross the screen of highlights from the various content sources you've selected. This approach to splash screens is novel and immediately grabs the user's attention with directly relevant content using often stunningly good photographs. Please note we're not even really using the app yet but have been drawn into it in an amazingly engaging way.

After you swipe to the left across the screen, you see the main Flipboard content channels. There is a starter set of content sources but you can select whichever ones you'd like from a fairly long list of candidates, including Wired, The New York Times, Fast Company, The Economist, Nature, Engadget, and The Onion.

Two special sources are Facebook and Twitter. These are the ones that you need to request access to during the early days of the launch of the app. Once you get your copy of Flipboard activated you now get content directly from your Facebook and Twitter streams into Flipboard. 

So, what's so new you say, other than the cool photo splashscreen other than the fact that this app aggregates content from a number of different sources into one place?  There are other apps that do that already and I've used most if not all of them.

What's truly unique about Flipboard is its design. It seamlessly integrates and visually renders content into in a way that Steve Jobs would call magical. Take a look at the screen shot above. Looks like a magazine layout, doesn't it? A layout that a designer would have manually crafted with photos included for appropriate emphasis of certain aspects of stories, etc. What you're actually looking at in that screen shot is my Twitter stream. Twitter is usually quite stark with textual tweets, links, and the occasional image. Flipboard has designed and coded algorithms to handle the layout and rendering of content dynamically and automatically. And the results are amazing. The user also has the option to tap on a story (actually a Tweet but it feels like a story) to see more detail as well as to be able to tap on any images to see them in full screen mode. You've never seen the images in your Twitter stream, Facebook updates, or from your online news sources look better! The subtle animation effects are also very effective. 

It is often said that the spreadsheet program Lotus 1-2-3 was the "killer app" that drove the early success of the PC industry. I believe that Flipboard will do the same for the iPad and like devices. It shows was it possible with the device and its user interface patterns will likely (and should) be used widely in mobile apps like this. The app isn't without controversy, however, due to the way it pulls content from sources but I hope that this won't hamper the success of this amazing app. I should give you one caution, though. The app is so engaging to use that you'll find yourself spending much more time with it than you planned. It's like the experience you have with games except that in this case you're actually learning a ton during that extra time.       

Going Digital for Free

Many aspects of our lives have been going digital over the past few years. A typical knee-jerk response to a question is to simply Google it.  I consider Google an appliance for my brain given how often I use it in this way. The majority of people now listen to music in the form of MP3s using an iPod, iPhone, or some other personal audio device. Many also watch digital movies on their computer screens or increasingly on their TV screens too. News is increasingly consumed in digital form via websites, blogs, Twitter, Facebook, or podcasts. Books are now often read on dedicated devices such as a Kindle or directly on devices like iPhones and iPads and alternatively listened to as audio books in the way that music is listened to. 

I'm an early adopter of most things digital and have consumed content almost exclusively in digital form for the past few years. I've been paying for much of this digital content though whether through iTunes for music and movies, audible.com for audio books, and amazon.com for eBooks. I was reflecting the other day on the fact that I used to borrow books, music, and movies from the public library, the physical versions of these things. I thought it was an amazing tax-supported way of simply borrowing media for the time period you needed it. I remember checking periodically with the library to see if they were moving into the digital world and was routinely disappointed to learn that they weren't. In fact, I found it extremely frustrating that I couldn't even access the online catalog because all the computers were being used by people accessing their email!

You can imagine my delight when I recently checked with my public library website and found that they now provide digital media and the ability to download and transfer it directly to your media device (an iPhone in my case). The media stays on your device for the loan period and automatically disappears after that leaving you extra space on your device. They offer music, movies, ebooks, and audio books. Since finding this new free resource about a couple of weeks ago, I've already listened to four audio books. I'd recommend that you check out your local public library website to see if yours has digital content for download as well.  

Apple's New iOS4

I just upgraded my iPhone to the new version of the operating system. Apple renamed what used to be the iPhone OS to the more generic iOS because it is the system that powers the iPhone, iPad, and iPod Touch. The latest version, iOS4, comes with the new iPhone 4 but it is also being made available for free for previous iPhone models. I have an iPhone GS so the upgrade was a really nice surprise, especially for free!

The major enhancements that come with iOS4 include multitasking, folders, integrated and threaded mail, and camera zooming. Let's explore each of these in turn.

Multitasking is a welcomed addition to the iPhone. The method of switching between apps once you know that you have to double-press the button is pretty intuitive and convenient. What isn't so intuitive is what this control actually does. The tray of running apps is obvious enough but what is confusing is the fact that that tray just keeps filling up with apps even if you closed them down by single pressing the button. The only way to remove apps from the actively running tray appears to be to explicitly delete them, which is weird. Apparently, only a few apps are able to actually keep running whereas others simply suspend their state while not in focus. Any difference between these two types of apps in terms of their multitasking ability isn't apparent in the user interface itself.

Folders are not only a nice to have but a necessity if you have a reasonably large collection of apps. The user interface action in this case isn't intuitive but once you've done it once, it does feel natural. You have to simply drag one app icon onto another and a folder is created with the default name of the category of the apps. You can then add up to 12 apps per folder. Rather than having to scroll to the right and left through many pages of apps, the new folders allow you to simply tap on a folder which reveals all the apps within it without having to do any scrolling. I've found this a perfect way of cleaning up the apps on my iPhone and being able to access them in a much more efficient manner.

Mail has been enhanced with the addition of an integrated inbox and threaded conversations. I'm not crazy about the integrated inbox because I personally don't want my work and personal email in a single inbox. I find it jarring. However, others may think it is a great feature. As for the threaded conversations, I can't find them. I don't know if you have to somehow turn this feature on through another hidden user interface action but I don't see any threading in my inboxes. I'm assuming that the feature is essentially the approach that Google introduced into its GMail system where all replies to an initial email are nested together. I use that all the time in GMail and in Lotus Notes but I don't see it in my iPhone inboxes. When I find it, I'll report back here what I think of it.

Camera zooming is an incredibly important addition to the iPhone. I take pretty well all my pictures with the iPhone and the other day I was taking pictures of my daughter and her friends at a pre-prom party we hosted at our house. For some of the pictures, we had the group of friends all line up on the other side of the swimming pool from the parents taking pictures. The parents with actual cameras were able to zoom in to capture the group of friends across the pool but I wasn't able to zoom at all and, as a result, missed some of the detail. I now can with the updates made to the camera which allows you to move a slider on the camera view to set the right level of zoom. Pretty sweet!

While my very early experiences with the enhancements made to iOS4 weren't unqualifiedly positive, I am still very pleased with the update and especially so given the price - free. 

iPad - Design without Affordance

I've now had a lot more experience with the iPad. I continue to thoroughly enjoy using it. However, I'm going through a similar experience that I went through (and blogged about here) with my iPhone initially. The experience is one of thinking that certain things just don't work only to learn later that there was a hidden user interface feature to carry out some action that the user had no way of knowing about. I had concluded that certain websites were simply not enabled for the iPad and I thought it weird that they hadn't done anything about the problems given the popularity of the iPad. For example, several parts of Facebook simply didn't work such as the list of friends. The problem was scrolling the list of friends. When I tried to swipe down on the list, the way you scroll down everywhere else on the device, the page would move slightly but the pop-up layer would move with it but the list of friends would stay put. Regular users of MacBooks would have a clue as to what to try to get this type of list to scroll but everyone else is left in the dark. I asked a number of other people about this and nobody that I found knew a way of scrolling lists like the ones on Facebook and we just assumed the site was not appropriately enabled for the iPad.

It was colleague of mine that finally clued me into the solution - the two finger swipe. I just tried it tonight and it worked! While I'm glad that I now know how to do something that is pretty basic on the iPad, it got me thinking about Apple's overall strategy of designing without affordances. The overall assumption is that the various touch actions are intuitive and, as a result, it is so much more efficient to not clutter screens with affordances like scroll bars. To Apple's credit, most of the touch actions are intuitive. However, the problem is the set of touch actions that are not intuitive and how users are supposed to find out about them. I admire Apple's commitment to its design principles for virtually all other aspects of the design of this device but that purity of adherence to the principles does have its costs and this is one of them.