I've written widely on the importance of the total customer experience on this blog, in a book on the subject, and elsewhere. However, it is so rare that you experience excellence in this space that when you do, it is worth writing about and celebrating.

I've been experiencing an intermittent problem with my iPhone. It occasionally dies necessitating a hard reboot or it cycles through a reboot cycle automatically. I took it to Apple about a month ago and the woman working at the Genius Bar thought it might have been due to the fact that I had so many apps running in the background taking up RAM. You may recall my post here talking about the problem with the multitasking user model which leads to this situation. She suggested I cancel running apps every once in a while and if that didn't help, to try restoring the system. I've been canceling apps regularly but still had the rebooting problem. I therefore tried the restore suggestion but that didn't help either.

That led me to take the iPhone back to the Apple store. The place was packed and had long lines to purchase stuff and to visit the Genius Bar. Luckily, I had reserved a time online for the Genius Bar.

The Genius Bar itself was being fully used so the Apple staff member helped me right in the line. I told him my story, he checked the record of my last visit, and promptly told me that he didn't want me to have to waste more of my time possibly having to come back again so they would just give me a brand new phone. Just like that! It only took a few minutes and I was out of the store. I haven't had any problems whatsoever with the phone after that.

Pretty impressive customer service in my view. I should also point out that customers in the Genius Bar line had a unique perspective on the problems that they were having. To a person they pointed out that they loved Apple despite whatever problem they had with a particular product. Experiences like the one I had engender such loyalty in customers that they'll forgive the company for the occasional problem they experience with their products. Now that's a pretty good position to get into as a company.

I do a podcast series called Life Habits Mentoring, as most of you probably know. I just recorded an episode on the topic of communicating assertively. I've always believed that interpersonal communication is critically important in all aspects of life, whether communicating the features of a design you've just done, discussing a problem with a family member, or expressing your views to a good friend. 
I provide advice on how to achieve balance in your communication between being passive and not expressing your your views at all to being too aggressive and expressing your views at the expense of other people. I don't pretend that I'm perfect at this myself but I think the top 10 items I've compiled will make anyone more assertive and, in turn, more effective in life.  You can listen to the podcast episode on my Life Habits show notes website or via iTunes.  

I've tried a number of different mobile blogging solutions and have always found them lacking in some fundamental ways. Until now. The latest version of the SquareSpace iPhone app looks really promising. In fact, I'm writing this post on the app. I just took a screen shot of the editing user interface and added it as image to this post. I also just entered the image editing mode but all I could do with the picture is to delete it. The text editing tab is great as are the post saving options (save to the iPhone, save as draft to the site, and save and publish to the site).

One other really valuable feature of the new version is comment management. The app also has a notification feature for comments which is incredibly useful for a blogger like me who has turned on comment moderation which requires me to explicitly approve comments. You may recall that I had to turn that on given the number of spam comments I was getting.

All in all, a really promising app, assuming of course that the post I just wrote here publishes properly with the image imbedded.

<Please note that I had to fix the size and the positioning of the image outside of the mobile app so the app a really good but not yet perfect>

Much of the discussion regarding the user experience improvements with modern SmartPhones and tablets focuses on the touch interaction with and graphically rich rendering of the user interface. I've also pointed out here the dramatic improvement in installing applications on these devices, typically with a single click on one button. All of these are of course significant improvements. However, I just experienced another phenomenal improvement in these devices (at least those built by Apple) with regard to restoring the system. I was recently advised by Apple to restore my iPhone. It sounded to me like the advice I often hear on tech podcasts and also from PC company support staff. I dreaded having to backup all the data then reinstall the operating system and then reinstall all the apps, copying back the data, changing back settings/passwords, etc.

I pressed the "Restore" button on iTunes to restore my iPhone and waited. After it was done and I looked at my iPhone, I was absolutely shocked. Everything was back to normal, all apps, all data, all settings, all preferences, everything! I was delighted. I think this is the new user experience bar for restoring all operating systems. This is how it should be done everywhere. Period.

I heard the buzz about a new iPad app called Flipboard a few days ago so downloaded it to see what all the talk was about. Due to its popularity, the company could only make some of the capability of the app available upon download and the remainder, Twitter and Facebook integration, after a day or two. I knew immediately when the app launched that I was experiencing something entirely different. The splash screen shows full screen photos with a slow animation cross the screen of highlights from the various content sources you've selected. This approach to splash screens is novel and immediately grabs the user's attention with directly relevant content using often stunningly good photographs. Please note we're not even really using the app yet but have been drawn into it in an amazingly engaging way.

After you swipe to the left across the screen, you see the main Flipboard content channels. There is a starter set of content sources but you can select whichever ones you'd like from a fairly long list of candidates, including Wired, The New York Times, Fast Company, The Economist, Nature, Engadget, and The Onion.

Two special sources are Facebook and Twitter. These are the ones that you need to request access to during the early days of the launch of the app. Once you get your copy of Flipboard activated you now get content directly from your Facebook and Twitter streams into Flipboard. 

So, what's so new you say, other than the cool photo splashscreen other than the fact that this app aggregates content from a number of different sources into one place?  There are other apps that do that already and I've used most if not all of them.

What's truly unique about Flipboard is its design. It seamlessly integrates and visually renders content into in a way that Steve Jobs would call magical. Take a look at the screen shot above. Looks like a magazine layout, doesn't it? A layout that a designer would have manually crafted with photos included for appropriate emphasis of certain aspects of stories, etc. What you're actually looking at in that screen shot is my Twitter stream. Twitter is usually quite stark with textual tweets, links, and the occasional image. Flipboard has designed and coded algorithms to handle the layout and rendering of content dynamically and automatically. And the results are amazing. The user also has the option to tap on a story (actually a Tweet but it feels like a story) to see more detail as well as to be able to tap on any images to see them in full screen mode. You've never seen the images in your Twitter stream, Facebook updates, or from your online news sources look better! The subtle animation effects are also very effective. 

It is often said that the spreadsheet program Lotus 1-2-3 was the "killer app" that drove the early success of the PC industry. I believe that Flipboard will do the same for the iPad and like devices. It shows was it possible with the device and its user interface patterns will likely (and should) be used widely in mobile apps like this. The app isn't without controversy, however, due to the way it pulls content from sources but I hope that this won't hamper the success of this amazing app. I should give you one caution, though. The app is so engaging to use that you'll find yourself spending much more time with it than you planned. It's like the experience you have with games except that in this case you're actually learning a ton during that extra time.